About
Aloha,
I'm Alexis Kamalani Martin, -- a content creator, strategist, and lover of anything that reminds me of home.
Speaking of home, I grew up on the beautiful Island of Hawaii and made my way over (thank you to my parents) to what us islanders call the ‘mainland’.
I’ve been away from home for the majority of my life, but that’s what drives me to connect with my culture and people in any way I can.
A few small things about me:
- I love learning new skills and hobbies.
- I've been dancing hula since I was 11 years old!
- I scroll TikTok probably as much as you do.
- If there’s music on it’s most definitely early 2000s rnb (or a Salt-N-Pepa song that my mom overplayed growing up)
strategy
Content Creation
social media
student Work
Overview:
Class branding strategy assignment
Role:
Account Manager/Strategist
About:
We were brought the assignment to create a new strategy that would increase the number of volunteers to participate in Blue Sky Fund programs.
How:
We started this by doing qualitative and quantitative research which included conducting surveys and narrowing down a target audience.
Conclusion:
Our research led us to find that Blue Sky Fund needed to target a college audience, but more so one where volunteer hours were a requirement. With this strategy, there would be a guaranteed increase in volunteers for their programs. It was also included that the client would collaborate with college programs in the area for success.
Work created with Marissa rice, Avery martin, and vraj Gandhi.
Student Work
blue sky fund
student Work
Overview:
Class branding strategy assignment
Role:
Account Manager/Strategist
About:
We were brought the assignment to create a branding strategy and social media plan for a new co-op cafe that would be opening.
How:
We started this by doing qualitative and quantitative research which included conducting surveys, speaking to people within the Richmond biking community, and finding a target audience.
Conclusion:
Our research led us to find that Left Turn Co-op Cafe needed to target millennials that were interested in biking, coffee, and within the Richmond biking scene. Our strategy included that future customers would be more inclined to go to the cafe if they saw that their community, values, and demographic were welcomed.
Student Work
Left turn co-op cafe
social media plan
Work created with Marissa rice, Avery martin, and vraj Gandhi.
intern Work
Overview:
Social media ideation + creation for my internship with a local juice bar.
Role:
Social Media Intern
About:
As a social media intern, I was responsible for product photography, content ideation, content scheduling, copywriting, and community engagement.
The owner of the juice bar also asked that we collaborate together to create a new aesthetic for her Instagram feed. She was looking for a cleaner look that emphasized her actual products and looked seamlessly together as you scrolled through the juice bar feed.
In addition to a cohesive feed, we worked on finding a brand voice that catered to expressing how she would sound if you walked right into the juice bar.
Intern Work
saadia's juicebox
intern Work
Intern Work
Overview:
Content creation + Ideation for Warner Bros. Discovery's TRVL channel and Investigation Discovery.
Role:
Video Social Media Intern
About:
As a video social media intern, I was responsible for screening upcoming episodes, researching trends, meeting deadlines, and creating gifs/lifts for TRVL channel's instagram and tiktok.
While I was interning, I was given two networks to divide my time with. This allowed me to work on several projects simultaneously and collaborate on them with many different team members!
The shows I worked on with the TRVL channel included Fright Club, Jack Osbourne's Night of Terror: Bigfoot, Paranormal Caught on Camera, and Portals to Hell.
Warner Bros. Discovery
Work created under ali read
personal Work
Personal Endeavors
Youtube channel
Overview:
Personal Youtube content creation
About:
My personal Youtube content creation. I created a youtube channel that started as just a way to utilize my free time, but it ended up turning into a beautiful way to connect with others. My channel is all about lifestyle, journaling, and finding ways to accept who you are. Through my youtube channel, I've been able to accrue 2900 subscribers and counting. I've also learned my way through photoshop, lightroom, final cut pro X, and adobe premiere pro.
personal Work
Personal Endeavors
Podcast content
Overview:
Personal Podcast Content
About:
A personal podcast created with my co-host and childhood best friend Katelynn Cassidee rae. Alongside being the voice of this podcast, I was also in charge of content ideation, creation, and community engagement. This podcast posted episodes weekly and accrued over 1000 listeners worldwide.
Audio-grams
example carousel post